Google
Unveils Talking Shoes
Movements, the shoe can actually talk to the person wearing
them.
The device made its debut late last week during the South by
Southwest Festival in Austin, Texas.
Aman Govil, lead of the advertising arts team, told ABC
News: ‘The talking shoe is an experiment in how you can use connected objects
to tell stories on the Web today.’
The shoe utilizes Bluetooth technology to connect itself to
the internet, and can provide location and directions using Google’s mapping
app.
The computer also enables the shoe to react based on the
wearer’s movements, or lack thereof.
If you’re sitting on a park bench, the shoe may inform you:
‘This is super boring.’
It’s a part of the Art Copy & Code project, which has
been designed to deliver a new frontier of marketing and advertising.
Govil told ABC: ‘If you put what the shoe knows through an
algorithmic logic engine, it can translate it into copy.
‘Now if you give that copy to an interesting copy writer,
you could give the shoe personality. One shoe could be the trash-talking shoe.’
The possibilities are endless, but the shoes can be worn by
favorite athletes and let their Twitter followers know how fast they’re going
during a particular sporting event, for example.
But Google claims that it has no plans yet to develop the
fancy footwear into a shoe empire.
Google told ABC: ‘We’re not getting into the shoe business.
We are in the social network and advertising business.’
And Google is not the first company to get involved in the
footwear industry.
In January, Apple announced that it was developing an
athletic shoe that would let its owner know when its time to buy a new pair.
The alert could come in the form of a flashing light or beep
but would also incorporate a wireless interface, presumably connecting to an
iPhone or iPad.
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